/en/newsroom/news/2026/september/msc-to-exhibit-at-fruit-attraction-2026-in-madrid
📆 Date: 6-8 October
🕰️ Time: 9:30 a.m. to 7:00 p.m. (until 4:00 p.m. on Thursday)
📍 Venue: IFEMA MADRID – Exhibition Center, Av. Partenon 5, 28042, Madrid
🏛 MSC Booth: Hall 4, 4C17
MSC is pleased to announce that we will be exhibiting at Fruit Attraction 2026, the leading international trade show for the fruit and vegetable sector, which will bring together more than 121,000 professionals and more than 2,400 exhibitors from around the world.
A strong commitment to the fresh produce industry
MSC has an enduring commitment to supporting growers, exporters, and importers around the world. With more than 50 years of experience in transporting perishable cargo and a global network of over 1,000 reefer specialists, we continue to invest in advanced technologies and tailored logistics solutions to help fruits and vegetables reach international markets in optimal condition.
Strengthening Industry Connections
Fruit Attraction has become one of the most important global meeting points for the fruit and vegetable industry and represents an opportunity to:
- Connect with producers, exporters, and logistics partners
- Share knowledge on cold‑chain optimization
- Explore new trade routes and market opportunities
- Reinforce our commitment to sustainable and efficient reefer transport
Tailored solutions for your perishable cargo
Visitors to the MSC stand will discover how our reefer expertise, digital tools, and integrated logistics solutions can help fresh produce reach global markets in optimal condition. From real-time cargo visibility through MSC iReefer to technologies that help preserve freshness and extend shelf life, such as Controlled Atmosphere, we support fruit exporters and importers with reliable, end-to-end transport solutions tailored to the specific needs of perishable cargo.
Our teams will also be available to discuss how our door-to-door services, combining ocean and inland transport, together with digital documentation solutions, can simplify supply chains, improve efficiency and give customers greater confidence throughout every stage of the journey. Do not miss the opportunity to find out more about MSC iReefer and eBL when talking to our reefer experts.
Meet the experts
We look forward to welcoming visitors, partners, and industry professionals at our stand 4C17 at hall 4. Our reefer experts will be available to discuss tailored solutions, answer technical questions, and explore how we can work together to move fresh products across the world efficiently and reliably.
Find out more about MSC’s fruit transport expertise or discover our reefer solutions for all your shipping requirements.
Visit our Fruit Attraction Events page to discover more