MSC: Raising the Standard for Coffee Logistics in 2026

In a global coffee market shaped by discerning buyers, volatile conditions and rising expectations, quality is no longer defined solely at origin. Increasingly, it is protected, or compromised, by the journey in between.

In 2026, MSC Mediterranean Shipping Company is reinforcing its commitment to Africa’s coffee exporters by focusing on what matters most after the harvest which is reliability, protection and consistency across the supply chain. As one of the leading carriers for coffee exports from Ethiopia and across the continent, MSC continues to play a critical role in ensuring that Africa’s coffee reaches global markets in the condition its producers intended.

Coffee is a sensitive cargo. Exposure to moisture, temperature fluctuations and delays can quietly erode value long before beans reach roasters and buyers. MSC’s coffee solutions are designed to address these risks head-on, combining food-grade containers, tailored logistics planning and local expertise to support exporters navigating increasingly complex trade environments.

Logistics that work quietly and consistently

MSC’s approach to coffee logistics prioritises stability over spectacle. Exporters benefit from:

• Food-grade containers designed to preserve coffee integrity
• Global service coverage connecting Africa to major coffee-importing markets
• Dedicated local teams with deep knowledge of coffee export requirements
• Value-added services that support smoother documentation and shipment execution

As Africa’s coffee sector continues to mature and attract global attention, MSC remains focused on enabling exporters to compete on reliability, professionalism and trust.

To showcase this commitment, MSC is attending Africa’s leading coffee platform which is the 22nd African Fine Coffees Conference & Exhibition (AFCC&E), taking place 4–6 February 2026 in Addis Ababa, Ethiopia. As Africa’s most influential coffee trade event, AFCC&E brings together producers, exporters, roasters, policymakers and global buyers to shape the future of the continent’s coffee industry.

At the exhibition, MSC specialists will engage directly with exporters and industry stakeholders to discuss practical logistics strategies for coffee shipments, from origin handling and inland connectivity to ocean transport and destination delivery. Come and meet the team at Hall- 1, stand 68 & 69, 70 & 71, to find out more about MSC’s solutions.

Visit msc.com/coffee or contact us to find out more.