/en/newsroom/news/2025/september/delivering-freshness-meet-msc-at-fruit-attraction
Event details:
📆 Date: September 30–October 2
🕰️ Time: 9:30 a.m. to 7:00 p.m. (until 4:00 p.m. on Thursday)
📍 Venue: IFEMA MADRID – Exhibition Center, Av. Partenon 5, 28042, Madrid
🏛 MSC Booth: Hall 4, 4C17
Over 50 years of experience bringing freshness from the field to the table
MSC has been helping producers, exporters, and importers get their goods from the field to tables around the world for over 50 years. With a fleet of 900 ships and a presence in over 155 countries, MSC will be sharing its commitment to innovation with the help of its experts who are dedicated to making sure sensitive cargo such as fruit and vegetables arrives in perfect condition every time.
A team of reefer experts always at your disposal
MSC's expert reefer team is ready to offer flexible and cost-effective door-to-door transport solutions, using our fast and reliable maritime and land network connections around the world. This helps producers get their fruits and vegetable to international markets.
Supported by a global network of more than 1,000 specialists, MSC offers exceptional customer service and seamless transportation from start to finish for refrigerated goods.
MSC iReefer: the real-time data revolution
As part of our commitment to the cold supply chain, MSC recently launched MSC iReefer - the most advanced reefer container monitoring system. MSC iReefer provides real-time visibility into shipment position, temperature, humidity, and overall journey, helping to prevent losses and optimize efficiency. Designed to enhance supply chain operations, MSC iReefer empowers faster, smarter decision making, and is available via myMSC and API. Find out more about MSC iReefer or come and talk to our team at Fruit Attraction!
Meet the team