Asia’s fresh fruit trade continues to thrive, with a projected compound annual growth rate (CAGR) of 6.8% over the next five years. Globally, the market is also booming, with a 3.48% CAGR. This momentum is powered by health-conscious consumers and technological advances in cold chain logistics.
With 50+ years’ experience in this rapidly evolving sector, MSC will be exhibiting at Asia Fruit Logistica (AFL) 2025 from 3-5 September at the AsiaWorld-Expo in Hong Kong. Our experts look forward to meeting visitors and discussing how MSC helps growers, exporters and retailers move fresh produce with confidence.
📆 Date: 3-5 September 2025
🕰️ Time: 9am – 5pm (GMT+8)
📍 Venue: AsiaWorld-Expo, Hong Kong
🏛️ MSC Booth: Hall 3, Stand 3M15
MSC’s end-to-end solutions include:
✓ Access to our global network and trade services: We offer comprehensive and competitive services between key import and export destinations, helping to streamline supply chains and unlock new business opportunities.
✓ Real-time visibility with MSC iReefer: The most advanced container monitoring system for reefer cargo, this smart solution enables customers to track reefer shipments 24/7.
✓ An advanced reefer fleet: MSC operates one of the world’s largest reefer fleets and delivers over 2 million TEUs of reefer cargo annually.
✓ Seamless cold chain delivery: We provide reliable, temperature-controlled transport from farm to fork. By integrating MSC’s ocean and intermodal networks (road, rail and barge), we bring fresh fruits whether it’s bananas, citrus, grapes and apples, directly to your customer’s door.
✓ Sustainability: Our energy-efficient reefer fleet is equipped with the Star Cool system, which maintains precise temperatures through a simple, effective and energy-saving design.
Gain insights at MSC booth presentations
During AFL, MSC experts will share insights into our cutting-edge container monitoring solution, comprehensive global network and specialized reefer capabilities.
Presentation 1: MSC iReefer: Smarter Shipping for Fresh Produce
- Date: 3 September 2025, Wednesday
- Time: 2:30 – 3:00pm
- Presenter: Claudia Bazan, Reefer Export Liner, MSC Peru
- Discover how MSC iReefer gives customers real-time visibility into their shipment’s position, temperature and more, helping to prevent losses and optimize efficiency.
Presentation 2: Delivering Freshness: MSC Trade Network and Reefer Capabilities
- Date: 4 September 2025, Thursday
- Time: 2:30 – 3:00pm
- Presenter: Davina Ng, Senior Trade Manager, MSC Asia Regional Office located in Singapore
- Take a deep dive into MSC’s service strengths across key fresh fruit and vegetable trade lanes, including its new services, and specialized reefer capabilities tailored to these markets.
Meet MSC’s experts at stand 3M15
Visit us at stand 3M15 to find out how MSC can drive your business forward in today’s fast-paced fresh produce market.
Book an appointment with our experts today.
Data sources:
- www.statista.com/outlook/cmo/food/fruits-nuts/fresh-fruits/asia
- www.businessresearchinsights.com/market-reports/fresh-fruits-market-113563