MSC Shares Expertise at Fruit Logistica 2024


MSC Shares Expertise at Fruit Logistica 2024



Fresh fruits are a fundamental part of our diet. They provide essential vitamins and minerals, they are high in fibre and they provide a wide range of antioxidants. That is why so many countries run public health campaigns around eating five pieces of fresh produce every day. 

It is also why the fresh fruit market is so huge. According to Statista, the market was worth US$674.5 billion in 2023. And the five-year forecast is for growth of nearly seven per cent each year1

Fruit Logistica is the annual event that provides the forum for everyone involved in the entire fresh fruit value chain to discuss important developments in the industry and to exchange ideas. 

Fruit Logistica 2024 
Date: 7 – 9 February 
Time: 9am – 6pm (9am – 4pm Friday) 
Venue: Messe Berlin 
MSC booth: Hall 26, Stand H31 

Meet our experts 

Our stand this year will showcase how we support the fresh fruit industry by transporting goods in reefers, meeting all applicable Cold Treatment standards. We have over 1,000 reefer experts on our team, working closely with our customers to create door-to-door services to ensure the products arrive in perfect condition. 

We can carry nearly half a million reefers on our fleet at any one time. Combined with our land-based logistics operations, we can ship fresh produce from anywhere and to anywhere in the world.  

Expertise across the cold chain 

You can also listen to our experts talking about MSC’s expertise in reefer operations on the Logistics Hub! 

Panel Discussion: Supply chain decarbonisation in action - Viable alternatives for East African exporters with Paul Bletterman, Regional Senior Reefer Manager & Business Development, MSC Kenya.  
Date and time: Thursday 8 February at 14:30

The panel will take a closer look at how network improvements can open up new commercial opportunities abroad for fruit and vegetable suppliers in the region. Don’t miss it! 

Digitalising the supply chain 

As the most important document in global trade, the eBL is a major part of the maritime industry’s digital transformation. That’s why MSC has committed to achieve 100% eBL adoption by 2030, along with the eight other ocean carrier members of the Digital Container Shipping Association (DCSA). 

Do not miss our Director of Business Transformation, Patrick Racioppi, speaking about the importance of digital documentation for the future of shipping.  

Presentation: Are we on the right path to paperless produce shipments? With Patrick Racioppi, Director of Business Transformation, MSC. 
Date and time: Friday 9 February 2024 at 10:30 

Find out more about MSC’s fruit and vegetable expertise, or read more about our reefer solutions for all your perishable shipping needs. 


1 Fruit Industry in Europe - Statista