MSC reinforces leadership at Fruit Attraction 2022


MSC reinforces leadership at Fruit Attraction 2022


MSC was delighted to exhibit at Fruit Attraction once again this year, sharing with visitors the detail behind the company’s first-class global reefer operations and constant commitment to customer care.  

Fruit Attraction is a key event for the global fruit and vegetable industry, focused on providing a platform for exhibitors and visitors to create solid business relationships and open up new opportunities in new markets. 

As a world leader in reefer cargo transport, MSC shipped over 2 million reefer TEU in 2021 and were pleased to showcase our expertise at this important international trade exhibition. 

MSC operates one of the world’s largest and most advanced reefer container fleets and provides exporters with expertise at every step of the cold supply chain. We use the Cold Treatment process as a chemical-free way to disinfect your fruit and protect it from pests. 

Our containers also feature Controlled Atmosphere (CA) technologies to extend fruit and vegetable shelf life, including StarCool® CA, XtendFRESH®, Liventus®, Maxtend® and Purfresh®. Humidity sensors and controls prevent mould or dehydration, while vent settings ensure fresh air circulation. With reefer experts at our network of ports and terminals and in-country teams across the globe, MSC delivers global reefer solutions, locally. 

Sharing our expertise

In addition, we were sponsors of Fresh Food Logistics Summit where expert Julio Nestar, Country Reefer Manager at MSC Spain, participated as a speaker in the round of conferences that took place at the fair. His talk focused on " Challenges of the new cold logistics chain in the face of the paradigm shift." 

You can also learn more about MSC’s reefer solutions for your fruit.