MSC Digital Talks Ep. 7: Embracing Data & Digital: A Freight Forwarder’s Story

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MSC Digital Talks Ep. 7: Embracing Data & Digital: A Freight Forwarder’s Story

07/13/2023

What are the benefits of embracing digital solutions such as the electronic Bill of Lading (eBL)? Christian Xu, Group Pricing Center Director at De Well, explains in the latest episode of #MSCDigitalTalks.

 For this episode of MSC Digital Talks, our CDIO André Simha travelled to Shanghai and met Christian Xu, Group Pricing Center Director at global logistics solution provider De Well.

Since first piloting the electronic Bill of Lading (eBL) in 2019, Christian has seen at first hands the benefits of going paperless – from increased security to a reduced carbon footprint.


"

We are so happy we started to use the eBL. Now we see all the benefits. I think the biggest benefit is that eBL protects both parties: the shipper and the consignee. As a middleman, we must protect both.

"

Christian Xu Group Pricing Center Director, De Well

The importance of actionable, predictable data

 In the video, André and Christian also speak about the crucial role of accurate, up-to-date data in supply chain and e-commerce. They discuss how digital and AI tools can complement work done by humans, leading to more visibility and predictability.

“Finding ways of improving the data flows, improving the quality of the information is key to [our customers’] development. The beauty of this eBL solution is the data that flows with it.” says André Simha, CDIO of MSC.

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Our #MSCDigitalTalks video series explores shipping’s digital transformation through conversations with industry leaders and experts.

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About MSC's digital solutions

Interested in learning more about MSC’s eBL solution? Read our simple guide or register now to get started.