MSC Mediterranean Shipping Company is pleased to announce a sponsorship collaboration with Fenerbahçe Beko Men’s Basketball Team, Türkiye.
Fenerbahçe Beko Men’s Basketball Team is one of the most successful clubs in Turkish basketball history, and MSC will be its Official Sponsor for two seasons: 2021 – 2022 and 2022 – 2023. This is the first time the company has entered into sports sponsorship in Türkiye, with a view to promoting MSC’s brand and strengthening its relationships within the Turkish market.
Hasan Piroğlu, CEO of MSC Türkiye, commented: “MSC has built a strong presence in Türkiye within its cargo shipping, logistics and terminals businesses, and we want to build partnerships within other areas of the country’s economy and society. This agreement will provide opportunities to strengthen our engagement with our customers in the region and provide some motivation and enjoyment for our staff amid a very challenging period. Fenerbahçe’s ethos of passion and dedication reflects our own and – like MSC – the team has gone from strength to strength in recent years. We look forward to supporting them in the coming seasons.”
Basketball is an increasingly popular sport in Europe, with recent market research by market intelligence experts Nielsen Sport suggesting it is second in popularity only to football, with around 620 million followers.