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Shipping for Small Businesses: How to Choose the Right Shipping Partner
08/01/2026
As a small business, the idea of shipping internationally can feel daunting, particularly if you are still relatively new to the market. However, there is a world of opportunity out there for you to take your brand worldwide if you can take that first step.
Or maybe you’ve already taken your products globally, but want to level-up your customer experience and improve your business operations?
Whatever stage you’re in with your business, understanding how international shipping works is invaluable. But with so many things demanding your time and attention, sometimes it can be hard to make the time to research and remain up to date about the latest shipping processes.
So why not turn to the experts? Shipping companies have decades of experience, plus access to all the latest information you need to start importing or exporting your internationally- all you need to do is find the right one!
Get a quote and ship with MSC today.
Shipping Struggles Faced by Small Businesses
Unfortunately, life rarely goes according to plan, and international shipping is no exception. That’s why understanding some of the potential challenges you may face is always a good idea when organizing your shipping solutions.
For instance, international shipping costs can vary significantly, depending on factors like destination, carrier, and fuel surcharges. Understanding how shipping works can help you think of some alternative solutions, for example using LCL shipping to help reduce some of the cost when possible.
Unfortunately, life rarely goes according to plan, and international shipping is no exception. That’s why understanding some of the potential challenges you may face is always a good idea when organizing your shipping solutions.
For instance, international shipping costs can vary significantly, depending on factors like destination, carrier, and fuel surcharges. Understanding how shipping works can help you think of some alternative solutions, for example using LCL shipping to help reduce some of the cost when possible.
Other factors which you may need to consider when shipping as a small business include:
- Navigating the different customs regulations which can vary significantly from country to country. Especially when you first begin importing or exporting your cargo, these can seem complicated, researching these regulations or working with an experienced shipping partner can help you avoid any issues.
- How to coordinate your supply chain to incorporate various stakeholders and stages of the international shipping process.
While these can seem intimidating, if you’re working with the right shipping company, their team should be on hand to help support you and answer any queries you may have.
The Process of Shipping for Small Businesses
Now you understand what challenges you may face; you’re probably wondering how best to start shipping internationally.
Because the international shipping process involves several stages, your overall business strategy may need to change, particularly after the first stage which is market research.
You can’t take your brand to global markets without knowing who your customers are. Learning more about your key consumers will help you identify the right countries or regions to expand into, as well as and shape your marketing and shipping strategies.
During this phase you should also look at customer preferences and potential competitors. Anything from knowing whether they want speedier delivery options, or the opportunity to purchase matching items for their pets will help you stand out from the crowd and build a brand with a strong identity.
Based on your research, you can now choose the shipping method (air freight, sea freight) which is most effective for your business based on product type, cost, and speed.
You can’t take your brand to global markets without knowing who your customers are. Learning more about your key consumers will help you identify the right countries or regions to expand into, as well as and shape your marketing and shipping strategies.
During this phase you should also look at customer preferences and potential competitors. Anything from knowing whether they want speedier delivery options, or the opportunity to purchase matching items for their pets will help you stand out from the crowd and build a brand with a strong identity.
Based on your research, you can now choose the shipping method (air freight, sea freight) which is most effective for your business based on product type, cost, and speed.
Aside from market research, you should also take the time to prepare and organize all required documents for international shipping to help make the process as smooth as possible. While the specifics of the documents can vary based on your chosen shipping method, country and cargo type, they will include:
Commercial invoices which contain a description of your goods, their value as well as the total value of the shipment.
Packing list which identifies the contents, weight, and dimensions of each package in the shipment.
Certificate of origin which describes the country of origin of your cargo and is used to help with preferential duty treatment or meeting trade agreement requirements.
Bill of Lading which is your contract between the shipper and carrier.
Before your cargo even reaches its destination, you will also need to look at the customs clearance process. In this phase you must submit all relevant documents and pay the required duties and taxes.
Finally, it’s time to focus on getting your products to your customers! Based on your target location and customers, the delivery options you choose may vary. Whether its last mile delivery or warehousing, ultimately you want to ensure your cargo reaches your customers as quickly and safely as possible, so make sure you know what specific delivery options are available with your chosen shipping carrier.
How to Ship Internationally: Key Factors When Choosing the Right Shipping Partner
As you may have guessed, the number of stages involved in international shipping can mean that working with an experienced shipping partner is helpful. They can help simplify the process and ensure your first global shipments are as smooth as possible so you can focus on your business operations.
When looking for a shipping carrier for your small business, there are several factors it can be helpful to consider:
- Their experience in shipping internationally, particularly in the markets you are targeting.
- Whether the services they offer (for example warehousing) are suitable for your business needs.
- If their prices fit into your overall budget.
- Whether they have dedicated customer support to assist you in case of any problems.
- Opportunities for technology integration such as real-time tracking to help provide you with peace of mind during the initial stages of your global expansion.
When looking for a shipping carrier for your small business, there are several factors it can be helpful to consider:
- Their experience in shipping internationally, particularly in the markets you are targeting.
- Whether the services they offer (for example warehousing) are suitable for your business needs.
- If their prices fit into your overall budget.
- Whether they have dedicated customer support to assist you in case of any problems.
- Opportunities for technology integration such as real-time tracking to help provide you with peace of mind during the initial stages of your global expansion.
Seamless Global Shipping: Tips for a Hassle-Free Journey
If you’re looking to be even more proactive about your approach to international shipping, there are some other things you can do.
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Ask MSC
Looking to enhance your shipping as a small business? At MSC we have decades of experience across a range of industries supporting businesses shipping internationally. Our dedicated customer support teams are on hand to answer questions and offer support where needed in order to help you deliver the best for your customers.
Contact us today to find out more.
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