Ignacio Ballester, Branch Manager of the Head Office of MSC in Spain, was recently invited to participate in a forum organized by Telefonica, one of the largest telephone operators and mobile network providers in the world, in conjunction with local media company Las Provincias.
He spoke as part of a panel of executives of leading companies in the Valencia region commenting on the importance of digitalisation in the shipping trade, alongside Pamesa, a top ceramic tile manufacturer, and Balearia, a ferry company leader in the Balearic islands traffic.
The audience comprised business leaders from the Valencia area, representatives of Telefonica and Las Provincias local media, together with the local Minister of Innovation, Universities, Science and Digital Society.
Commenting on the event, Mr Ballester said: “Telefonica are an authority on innovation and digital transformation, and we were very pleased to be invited to speak at this event. As one of the world’s largest ocean carriers and a leading proponent of digitalisation we are constantly investing in and developing new tools and technologies to offer our customers the best possible experience, and encouraging others across the industry to do the same.”
DIGITALISATION IN THE SHIPPING SECTOR
Mr Ballester spoke about the importance of digitalisation within the shipping industry, with the power to make shipping faster, safer, more efficient, more transparent, more predictable and more sustainable. He also spoke about MSCs digital offerings for its customers, from myMSC to our new eBL, and our work with the Digital Container Shipping Association (DCSA) on driving standardisation, digitalisation and interoperability within the industry.
The panel was also asked about the effects of the Covid-19 pandemic in regards to digitalisation, and Ignacio Ballester commented on the pandemic’s acceleration of the trend towards digitalisation within the shipping industry – driving all parties within the supply chain to collaborate and digitize in order to keep world trade flowing.
Finally, the panel commented on sustainability, where Mr Ballester was able to highlight that sustainability is a business priority for MSC, and that we are coming at it from many angles, predominantly through improving energy efficiency through fleet optimisation – ensuring our newbuilds are futureproof and retrofitting within our existing fleet. Ignacio Ballester also observed that MSC are investing in new technology solutions and exploring a range of alternative fuels to help us meet our net decarbonisation by 2050 goal.
If you would like to learn more about our digital solutions or approach to sustainability, please visit our dedicated pages