A customer-centric approach to digitalization
Accelerated by the COVID-19 pandemic, shipping technology has grown exponentially in recent years driven by customer demand for efficient online tools.
But, while customers have embraced the benefits of online booking and tracking systems on eBusiness platforms like myMSC, this does not reduce the need for dedicated customer support. As Philippe and Andre discuss in this episode of #MSCDigitalTalks, digitalization shouldn’t distance us from customers, but rather provide the opportunity to spend more time with customers supporting them in any way they need.
Once customers try a digital solution, they don't look back. For example, in 2020, during the height of the pandemic, MSC became the first shipping company in France to issue an eBill of Lading through our MSC eBL solution. Since this first eBL was issued (for a shipment from France to Benin in Africa), more and more customers have transitioned to the solution.
Phillipe highlights smart containers as another of the key digital solutions that have benefited customers of MSC agencies, such as MSC France. Equipped with sensors to enable tracking of temperature, shock information and location, MSC Smart Containers not only provide 24/7 visibility of cargo during transit, but also add another critical layer of security into the supply chain by generating an instant notification whenever a door is opened.
About MSC's digital solutions
Interested in learning more about how digitalization is transforming the shipping experience for MSC’s customers? Explore our digital solutions