📅 Date: 12-14 November 2025
⏰Time: 09:00–18:00 (GMT+7)
📍Venue: Pattaya Exhibition and Convention Hall (PEACH), Pattaya, Thailand
🏛 MSC Booth: 31
MSC is pleased to announce its participation in the SS Rice News Convention 2025, reaffirming its longstanding commitment to supporting the agricultural sector with reliable and customized transportation solutions.
As the world’s most widely consumed food with an annual consumption surpassing 500 million metric tons, rice serves as the primary energy source for more than half the global population. However, transporting this precious yet sensitive commodity requires specialized care and expertise as it is highly reactive to temperature and moisture.
With decades of experience in rice logistics across key global trade lanes, MSC is proud to play a vital role in ensuring safe and efficient delivery throughout global supply chains, particularly in major producing and consuming regions such as Asia.
Reliable Services and Solutions Connecting Major Rice Markets
From ensuring consistent product quality to managing delivery schedules across diverse markets, MSC offers a comprehensive range of trade services and solutions to address the unique challenges of rice transportation:
- Worldwide shipping network and door-to-door solutions: Seamless connections between key rice-producing countries with destinations worldwide, including high-consumption nations across Asia, Africa, and the Middle East.
- Expertise in rice cargo transportation: Specialized handling procedures protect rice at every stage of transport, preserving quality from loading to delivery. Dedicated MSC experts also provide guidance on best practices, technologies, and tailored solutions to ensure optimal conditions.
- MSC Extended Protection solution (EPR): Additional protection for rice cargo to safeguard it from risks during both sea and land transport.
Furthermore, with digitalization at its forefront, MSC offers a range of digital solutions to further enhance and streamline rice supply chains:
- MSC smart containers: Dry units equipped with internet connected devices to provide real-time data on position, temperature and door openings; protecting cargo integrity and security.
- myMSC eBusiness platform: A 24/7 digital platform where rice exporters and importers can book, track and manage shipments all in one place, offering visibility and control over time-sensitive cargo.
- MSC electronic Bill of Lading solution (eBL): Accelerates documentation, reduces paper usage and minimizes delays, helping transactions move as efficiently as the cargo itself.
Partnering with Rice Logistics Experts Across Asia
MSC’s rice transportation experts from Thailand, Cambodia, Vietnam, and the Philippines will gather at SS Rice News Convention 2025, reflecting the company’s strong presence across Asia’s key rice-producing and trading countries. Combining expertise, technology, and commitment to sustainability, the team will be on-hand to discuss market trends, trade flows, and strategies to enhance rice supply chains resilience and efficiency.
Visit Booth 31 to discover how MSC’s comprehensive transportation services and solutions support rice businesses in global markets.