Discover MSC Reefer Solutions at Fruit Logistica

Event details:
📆Date: 4 – 6 February
🕰️Time: 9am – 6pm (9am – 4pm Friday)
📍Venue: Messe Berlin
🏛️MSC Booth: Hall 26, Stand E10

Fruit Logistica returns to Berlin from 4 to 6 February 2026, gathering the world’s leading players in fresh produce. With exhibitors from more than 90 countries, the event offers a unique opportunity to discover the latest innovations, trends and solutions shaping the global fresh supply chain. The MSC team will be onsite discussing how our tailored reefer solutions and global logistics network help customers protect sensitive cargo from farm to market.

Ensuring Farm-Fresh Quality with MSC’s Controlled Atmosphere Solutions

As demand for fresh, high-quality and sustainable produce continues to grow, ensuring products arrive in perfect condition is essential. But transporting fruit and vegetables from the field to customers around the world is a delicate process, that demands utmost care and expertise.

MSC’s specialized reefer fleet uses advanced cooling and dehumidification technology, such as Controlled Atmosphere (CA) and Cold Treatment (CT) that safely disinfect fruit without chemicals. These systems carefully control oxygen, carbon dioxide and humidity during transit, helping preserve natural freshness and nutritional value, even over long distances.

MSC iReefer technology – real-time visibility for real-time decisions

MSC iReefer allows you to monitor the condition and location of your cargo in real-time, meaning you have access to important data right at your fingertips, so you can make faster and smarter decisions across the supply chain.

Using MSC iReefer enhances cold chain reliability through:

• Real-time monitoring of temperature, position and humidity
• Enhanced cargo security
• Temperature control
• Improved efficiency and cost-savings
  
  

Join MSC at Fruit Logistica 2026

This year visitors can take part in our interactive quiz to win fresh prizes, and meet with our expert reefer team to learn about MSC’s tailored solutions and new energy-saving technology, designed to protect fresh produce from farm to market.

Find us in Hall 26, Stand E10 to connect with our reefer specialists and discover how MSC’s refrigerated transport solutions can streamline your logistics.

Discover more about MSC’s fruit and vegetable expertise and explore our Reefer and MSC iReefer solutions, or visit Fruit Logistica 2026 for more details on how you can attend the event.