/de/newsroom/news/local-news/united-states/2026/july/msc-supports-the-2026-genuine-cup,-c-,-advancing-inclusion-through-sport
MSC Supports the 2026 Genuine Cup: Advancing Inclusion Through Sport
20/07/2026
MSC is proud to support the 2026 Genuine Cup, an international tournament that brings together athletes with intellectual and developmental disabilities through the shared values of sport, inclusion, and teamwork.
Returning to Houston, Texas, the Genuine Cup provides participants from around the world with an opportunity to compete, build meaningful connections, and celebrate diversity in an environment that promotes respect and belonging.
The event continues to demonstrate the positive impact that accessible sport can have in fostering understanding and strengthening communities across cultures.
MSC's participation reflects our ongoing commitment to creating positive social impact and supporting initiatives that promote inclusion. We are especially pleased to continue supporting the event alongside our customer, Tricon, whose strong commitment to inclusion has helped make the Genuine Cup a meaningful platform for athletes and their families.
Throughout the week, MSC colleagues from Houston and across the organization will be on-site to support the event, engage with participants, and contribute to an experience that celebrates achievement, connection, and opportunity for all.
Learn more about the Genuine Cup on its official website.
Returning to Houston, Texas, the Genuine Cup provides participants from around the world with an opportunity to compete, build meaningful connections, and celebrate diversity in an environment that promotes respect and belonging.
The event continues to demonstrate the positive impact that accessible sport can have in fostering understanding and strengthening communities across cultures.
MSC's participation reflects our ongoing commitment to creating positive social impact and supporting initiatives that promote inclusion. We are especially pleased to continue supporting the event alongside our customer, Tricon, whose strong commitment to inclusion has helped make the Genuine Cup a meaningful platform for athletes and their families.
Throughout the week, MSC colleagues from Houston and across the organization will be on-site to support the event, engage with participants, and contribute to an experience that celebrates achievement, connection, and opportunity for all.
Learn more about the Genuine Cup on its official website.