/pt/newsroom/news/local-news/switzerland/2025/msc-reaffirms-its-commitment-to-geneve-servette-hockey-club
With its roots firmly planted in Geneva, MSC is consolidating its partnership with the Geneva-based ice hockey club and launching a series of 7 original videos celebrating shared values: team spirit, perseverance, inclusion and excellence.
A meaningful collaboration
Since July 2023, MSC has been one of the main partners of Genève-Servette Hockey Club (GSHC). This three-season commitment embodies MSC's desire to invest for the long term and support an iconic club in the region with national reach. It reflects MSC's deep attachment to Geneva, where its global headquarters are located, and illustrates the group's active contribution to the local sporting, social and cultural scene. Through this partnership, MSC and GSHC are promoting shared values: perseverance, inclusion, team spirit and local dynamism, which are essential in both hockey and the maritime world.
An original video campaign: immersion in the heart of the Servette spirit
MSC and GSHC are unveiling a series of 7 videos filmed at the Vernets ice rink. Fans will dive in the heart of the club. Fun and camaraderie set the tone for these exclusive clips, in which players – including captain Noah Rod – take part in sporting challenges that remind us that, on the ice and in business, success depends on cohesion, creativity and mutual trust. The challenges include trick relays, precision challenges, blindfolded obstacle courses guided by teammates and other surprises!
The series is aimed at all those who are passionate about Geneva, sports, and collective challenges. It will be broadcast on the digital platforms of MSC and the club, with exclusive tickets to be won for an unforgettable hockey match!"
"This commitment reflects our attachment to Geneva and our desire to support this club that is at the heart of the city. Genève-Servette Hockey Club embodies the values of perseverance and team spirit that resonate deeply with those that have driven MSC since its inception," emphasises Soren Toft, Ceo of MSC Mediterranean Shipping Company.
"MSC shares our values of teamwork, solidarity and passion. Their support strengthens our energy and our ability to bring together an entire community around Geneva hockey. Together, we want to write new pages in the history of GSHC," says Philippe Baechler, Président du Genève-Servette Hockey Club.
A vision for the future
As GSHC prepares to celebrate its 120th anniversary, MSC reaffirms its determination to support the club in its new challenges and development projects. This partnership, is part of a shared ambition: to promote Geneva and Geneva-based sport, both on the ice and internationally, and to continue to inspire all generations to push their limits, together.
Videos
Discover soon the videos on MSC and GSHC social media accounts.