The announcement that MSC MAYA and MSC ZOE were to call in Scandinavian ports as part of the SWAN service presented an excellent opportunity for both MSC to offer our customers a real MSC experience.
Already in December 2015, MSC Maya’s arrival in Sweden had attracted considerable public interest; 450 members of the public bought tickets for the vessel tour and the news about MSC Zoe was covered on local and national radio, TV channels and in newspapers. “MSC” actually became the most Googled word in Sweden during the week of the port call!
In mid-January, close to 400 customers and business partners were invited to the ports of Gothenburg and Aarhus to mark the arrival of MSC ZOE, which including a guided tour of the ship. Customers were delighted to experience MSC ZOE at first hand. The vessel tours were made even more special thanks to Captain Antonino Morvillo and his crew, who personify the heart and soul of MSC.
MSC managers from Sweden and Denmark hosted a special cocktail reception for customers to learn more about our company and meet with staff. Radio and TV reporters, who turned up at the terminals, visited the vessel and were able to give listeners and viewers some insight into life aboard the world’s largest containership.
During the customer reception, presentations from Kim Johansson (MD, MSC Sweden) and Mogens Klintemark (MD, MSC Denmark) focused on MSC’s personalised approach to customer service. This approach, which is the cornerstone of MSC’s business, has been a major contributor to our business success over the years.
MSC would like to thank customers and business partners for their unfailing support, and for making MSC Zoe’s Scandinavian port calls events to remember for a long time to come.