MSC is proud to support the 2025 Genuine Cup, an international soccer tournament taking place in Houston, Texas, as part of our ongoing commitment to fostering inclusion, diversity, and community engagement.
This global event brings together over 800 athletes with intellectual and developmental disabilities from 24 countries, offering a unique platform that celebrates and empowers athletes of all abilities through the unifying power of sport. The tournament, which was hosted for the first time in 2024, is built on the core values of inspiring change, raising awareness and having fun!
As a sponsor of the United Genuine Team, MSC is honored to contribute to an initiative that reflects our dedication to social impact and meaningful partnerships. The Genuine Cup exemplifies how sport can transcend boundaries and create lasting connections across cultures.
We are especially proud to support this event organized by our customer, Tricon, whose leadership and commitment to inclusion make this tournament possible. MSC is happy to stand alongside Tricon in promoting such a meaningful cause.
True to our values, MSC Houston and its employees were on-site all week to support the event. Throughout the tournament, colleagues came together to take part in the action and show their support. As the event concludes today, we celebrate the impact of this inspiring initiative and the dedication of everyone involved.