MSC at Canton Fair 2023: Committed to Connecting China with Africa and Beyond


MSC is delighted to be participating in the 133rd China Import and Export Fair (Canton Fair 2023) for the very first time! An event lauded as a comprehensive international trade fair with the longest history, MSC’s participation demonstrates its ongoing commitment in connecting China with the world as well as its confidence in the Chinese economy.

Connecting Businesses in China with The Ever-growing African Market
China and Africa’s bilateral ties have bolstered in the recent years. According to the Chinese Customs, exports to Africa saw a record 11.2% year-on-year jump in 20221. Among these, China is a major exporter of Africa for commodities including automotives, electrical appliances and consumer goods.

To support our valued customers in expanding their business with the ever-growing African market, MSC provides reliable trade services with direct connection from China to different parts of Africa, world-class container shipping solutions, dedicated inland network in Africa and unrivalled customer service.

Warmly Welcome to Meet Our Experts at T68
MSC’s team of shipping and intermodal experts from our headquarters in Switzerland as well our local experts who are well-versed in your unique transportation needs, are looking forward to meeting you at Canton Fair 2023. We would be glad to have a discussion with you and to share more about how we can deliver your precious goods from China to Africa, in an efficient and reliable manner.

For instance, our Africa Express service provides direct connection between China with important West African ports including Pointe Noire, Tema, Lomé and Abidjan. We also provide an excellent connection to main South range ports via Pointe Noire and Northern range via our hub in Lomé. Meanwhile the Ingwe service directly connects China with South Africa and Mauritius. Cargo shipped between China and East African ports such as Mombasa, Dar Es Salaam, Mogadishu and Kismayo is routed via Colombo in Sri Lanka on Africa Express.

Date: 15-19 April, 23-27 April and 1-5 May
Time: 9.30am-6.00pm (GMT+8)
Venue: Canton Fair Complex, Guangzhou, China
Booth number: T68

25 Years of Serving the Chinese Market
Jonathan Zhu, Managing Director of MSC Greater China said “The year of 2023 marks a very special milestone for MSC as it is our 25th year of connecting China with the world. We are honoured to have participated in the development of China’s international trade, and are committed to continue serving the Chinese market and supporting our customers in expanding their business.”

“The theme of Canton Fair 2023 is high-quality development. As the world’s leading container shipping company, it is befitting of us to be part of this event and I’m confident that we can bring about high-quality development to our customers in China and beyond,” he added.

Meet us at booth T68 or make an appointment with us here


1. Nikkei Asia (China-Africa trade soars on spike in commodity prices)