As TPM22 came to a close, our representatives had the newfound opportunity to network and engage in person at what is commonly regarded as the premier conference for the trans-Pacific and global container shipping and logistics community. 

Meeting with existing customers and partners, and exploring new business opportunities, our specialists conducted one-to-one meetings to review how MSC’s solutions might be best adapted to answer their most immediate business needs. 

Steady progress on the adoption of digital standards 

Andre Simha, MSC’s Global Chief Digital and Information Officer, virtually took to the stage at TPMTech to investigate where the industry stands on the adoption of common processes and data format standards two years into a pandemic that has seen an acceleration in the uptake of digital solutions.

At the panel, led by Senior Editor of Technology, Eric Johnson and alongside Michele Sancricca, Head of Worldwide Tech Solutions, Supply Chain and Logistics at Amazon Web Services and Bill Dobie, Founder & CEO of SEDNA, Andre touched on the dichotomy that the COVID-19 pandemic has brought forward, affecting momentum around the standardisation of the container shipping industry, while also accelerating the trend towards digitalisation in shipping, as it’s shown the importance of engaging customers through different platforms.   

Among the examples Andre cited to show the continuous progress that the DCSA and member carriers have been making to streamline international shipping and trade, were the multi-party collaboration (carrier, port, terminal, DCSA) on JIT port call standards in port environments; the Track & Trace standards, which have been adopted and rolled out to customers by seven out of the existing nine DCSA members, and the Future International Trade (FIT) Alliance signed by the DCSA and its members, in addition to BIMCO, FIATA, ICC and SWIFT collaborating to standardise the digitalisation of international trade.  

When faced with the question of whether the adoption of standards should in fact see an acceleration, Andre explained that while the momentum was decelerated, it was never stopped and many wins have been achieved in the past two years: “I can understand a certain amount of frustration and impatience, and it’s true that some achievements are slow to come. But I think it’s fair to say that the COVID pandemic has placed huge strains on the industry and has - to a certain extent - reduced the speed of adoption of our DCSA industry standards," finally adding that "the validity of the standards and the motivation to adopt them is there, and working on establishing long-lasting foundations takes time.” 

The evolution of the cold chain

Focusing on reefer market trends, Tom Hughes, MSC USA’s Executive Vice President, Import stressed that the trends we are seeing are expected to continue into this year, with the seaborne perishable sector’s growth and containerised seaborne trade continuing to expand. 

Tom went on to highlight that the level of engagement with shippers and forwarders has dramatically increased in the past couple of years, translating into the ability to find better and more efficient solutions for them. "To our customers, we need to show that we are much more than just asset operators, but a capable business partner who can add value, ideas and solutions: to listen and properly understand the customer and see how our operational activities can support their changing supply chain needs,” commented Tom.  

MSC globally has expanded its shipments of refrigerated containers year on year - in 2021, we transported more than 2 million TEU of reefer cargo, topping our previous record of 1.9 million in 2020. We continue investing in more reefer containers equipped with the latest technologies, including by expanding our fleet for temperature-sensitive cargo, adding Controlled Atmosphere solutions, and increasing our dedicated teams of over 1,000 reefer experts, who are continuously trained to meet the growing reefer market demands. 

Find out more

We would like to thank The Journal of Commerce and IHS Markit for organising the conference and allowing intensive networking, negotiations, and relationship building among the multiple parties in the international container shipping supply chain. 

Interested in finding out more about MSC’s digital solutions? Visit our dedicated page  

To know more about our reefer solutions, please visit  

Until next year!