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MSC DIGITAL TALKS EPISODE #7: Embracing Data & Digital: A Freight Forwarder’s Story

The benefits of going paperless with eBL and how digital and AI tools can complement the work done by humans are discussed in this new episode of #MSCDigitalTalks, where MSC’s CDIO André Simha meets Christian Xu, Group Pricing Center Director at the global logistics solution provider De Well. Inspiring visions and points of view are explored.

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MSC Commits to Achieve 100% Electronic Bill of Lading Adoption by 2030

MSC has committed to transition to 100% use of electronic Bills of Lading (eBLs) by 2030, with an intermediate target of 50% within five years.​
MSC launched its own eBL solution in April 2021, leading the way in the container shipping industry, and simplifying and speeding up the shipping experience for customers.​
Security is another major benefit, as the eBL ensures zero risk of documentary fraud, forgery or loss.​
The 100% eBL Commitment has also been signed by the eight other carrier members of the Digital Container Shipping Association (DCSA).​
This milestone moment will accelerate the digitalization of container trade.​

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MSC Digital Talks Episode #6:
Data-sharing & Cyber-Security at the USA’s Largest Port​

In the latest episode of our #MSCDigitalTalks series, MSC’s CDIO André Simha meets Gene Seroka, Executive Director of the Port of Los Angeles, to talk about how the port information-sharing system benefits the whole supply chain. As digitalization in LA Port continues to expand, cyber-security is a important topic of their discussion.

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MSC Digital Talks Episode #5:
Unpacking the Benefits of Smart Containers

As part of our #MSCDigitalTalks series, they discuss the many benefits of smart containers, which go far beyond the real-time tracking. The IoT technology also helps to keep an eye on Sucafina’s coffee conditions, providing lots of useful data about the journey. Raphaelle shares some fascinating insights and learnings, as well as useful advice for customers and partners to try smart containers.​

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MSC Digital Talks Episode #4:
Innovation in shipping: From starting up to scaling up​

In the 4th episode of the MSC Digital Talks series André Simha, Global Chief Digital and Information Officer at MSC, meets Iwan van der Wolf, CEO of Portbase.​
André and Iwan met up in Rotterdam, Europe’s busiest port and home to Portbase, to discuss digital innovation involving port authorities and other container-shipping stakeholders.​

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MSC Digital Talks Episode #3:
Exploring new frontiers in shipping innovation​

In the third episode of the MSC Digital Talks series André Simha, Global Chief Digital and Information Officer at MSC, speaks with Ho Ghim Siew, Head Group Strategy and Cargo Solution, PSA International. Overlooking the terminal in Singapore, they discuss digital innovation, data and the ecosystems of the future.​

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MSC Digital Talks Episode #2:
Global trade, shipping and the evolution of digitalization​

In the second episode of the MSC Digital Talks series André Simha, Global Chief Digital and Information Officer at MSC, meets Jan Hoffmann who is Head of Trade Logistics in UNCTAD. By the lake in Geneva, they talk about the importance of digitalisation in container shipping and not least why global standards are key in this regard.​

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MSC Digital Talks Episode #1:
Driving MSC's digital evolution in France and beyond​

In the first of our MSC Digital Talks series, André Simha (Global Chief Digital and Information Officer) and Philippe Lestrade (Managing Director of MSC France) consider how our paper-to-digital solutions are progressing in the real world. From the electronic Bill of Lading (eBL) to myMSC, and from smart containers to cross-industry standardisation, the discussion takes a broad look at digital adoption in France and beyond.

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