MSC Germany’s 2015 attendance at Fruit Logistica for the fourth consecutive year was once again a huge success.
Over the 3 days MSC welcomed a total of over 350 visitors to the lounge each day and averaged around 40 daily meetings. MSC counted 88 colleagues to the booth from 26 countries, making the event a truly international occasion for meeting with specialist shippers of perishable goods.
It was not only the warm welcome from MSC booth staff that attracted visitors but also the very special Mediterranean hospitality, which as we all know is what MSC is famous for. Visitors told us that they especially appreciated the quality and scope of the meetings with both POL and POD agents combined. For more intensive business discussions and fast decisions several clients had access to senior managers from MSC’s Geneva HQ
“Fruit Logistica is one of the most important dates in our commercial calendar and 2015 was no exception,“ says Nils Kahn, CCO of MSC Germany “The quality and quantity of visitors was outstanding and, once again, we were able to renew contact with longstanding customers of perishable goods as well as build new business opportunities for the future”.